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Mohu Designs | Ecommerce Website | Digital Marketing Strategy

 

Our latest project involved Alison Power an enterprising woman from Clare who founded Mohu Designs.  For several years she has been making patchwork quilts and enjoys everything to do with fabrics, colour and texture.   A friend of hers with a daughter who has autism highlighted the need for tactile textured sensory blankets for people with sensory integration difficulties.

"The idea of making a patchwork quilt that could make a real and positive contribution to people's lives was irresistible."

Alison created the Mohu Comfort blanket range and add-on Mohu Patches the products are much more than personal comforters - they are developmental tools that can be added to the range of tools used by Occupational Therapists and professional healthcare workers. 

The Mohu range is manufactured in Ireland with expertise and attention to detail and create meaningful products that delight and enrich the lives of many very special people.

Alison was looking to sell her products directly from her website and also needed assistance on the marketing side of things.  As well as creating an e-commerce website,we developed a digital marketing strategy consisting of video content to advertise on social media, implemented search engine optimisation plan and set up and integrated email marketing campaign.

Check out Alison's website here: www.mohudesigns.com

Facebook here: https://www.facebook.com/mohudesigns/

Website

Fully responsive e-commerce website facilitating her product range to be purchased directly from the site.

Digital Marketing Strategy / SEO

Developed Facebook promotional plan and optimised the Mohu Designs' visibilty online implementing a SEO strategy.

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Email Marketing

Set up and integration of Mail Chimp to create growing mailing list in order to keep in contact with site visitors/customers.

Video Advertising

Creation of video giving insight to the company and displaying products available to buy and their multifunctional use.

Hubspot's stats on the impact of video content 2016

  • 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business.
  • Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.

 

Mohu Designs - Video Advert

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