Material Design


Keep it clean and celebrate the content!
With the advent of material design there is the potential to be boring..that’s only if your content does not shine. The analagy I would draw is where an art gallery is designed to be so out there and attention grabbing that the exhibits don’t get a look in. This is why if you are designing an app or a website you must let the design and functionality disappear off into the background (and only maybe to occasionally compliment) what you’re truly offering and what your brand stands for.