Material Design

material-design-lollipop

Keep it clean and celebrate the content!
With the advent of material design there is the potential to be boring..that’s only if your content does not shine. The analagy I would draw is where an art gallery is designed to be so out there and attention grabbing that the exhibits don’t get a look in. This is why if you are designing an app or a website you must let the design and functionality disappear off into the background (and only maybe to occasionally compliment) what you’re truly offering and what your brand stands for.